Corporate Digital Marketing Course (CDMC)
60+ Modules , 180+ Hours , 20+ Tools , 20+ Certifications
Corporate Digital Marketing Program of DigiCreator is created with a laser-targeted focus to provide 15 core specialization skills in Digital Marketing to land you jobs in Social Media, SEO, Website Management & Marketing Strategy Roles in Digital Marketing Industry
Corporate Digital Marketing Curriculum
Modules 1 : Marketing Foundation
- History of Marketing
- Traditional vs. Digital Marketing
Modules 2 : Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital Marketing
Modules 3 : Digital Consumer Behaviour
- Digital Consumer Journey
- Understanding Online Business Goals
Modules 4 : Digital Visibility Strategy
- Website Planning
- Local Visibility
- Social Media Visibility
Modules 5 : Online Lead Strategy
- Need of Online Advertising
- Types of Online Ads
- Media Buying Principles
- Nurturing & Lead Funnels
Modules 6 : Graphic Designing for Business
- Graphic Design Fundamentals
- Designing- Marketing Kits
- Designing Online Documents
- Advanced Design Principles
- Social Media & Whatsapp Banner Design
Modules 7 : Video Marketing For Business
- Video Creation Strategy
- Importance of Video Marketing
- Types of Online Videos
- Building Explainer Video Scripts
- Live Exercise: Creating Explainer Videos
- Video Scripting
- Basic Video Editing
- Setting Youtube Channel
- Uploading Video on Youtube
Modules 8 : Building Your Business Website
- Buying Domain & Hosting
- Understanding C-panel
- Installing WordPress
- Customizing Theme
- Building Home Page & Blog
- Adding One Squeeze Page
- Customizing Menu
- Customization Practice & Doubt Session
Modules 9 : Social Media Optimization
Introduction to Social Media
● Social Media Fundamentals
● Importance of Social Media For Business
● What Does Social Media IncludeSocial Media Marketing Concept
● Conversational Marketing
● Importance of content creation on social media
● Do’s and Don’t of Social MediaExploring Social Media Channels
● Size of Network
● Demography of Network
● Marketing Purpose
● Pros & Cons of Each ChannelFacebook Business Marketing
● FB Profile vs. Page Vs. Group
● Creating Pages and Groups
● How to Optimize Your Profile Settings
● How to Grow Your FB Page
● Strategic Best Practices
● FB Messenger Optimization
● FB Posting IdeasTwitter Marketing
● How Twitter Works
● Twitter Terms
● Twitter For Business
● Quick Guided Setup
● Best Practices to Optimize TwitterLinkedin Marketing
● Introduction to Linkedin
● Linkedin Profile Optimization
● Linkedin Network Growth Strategy
● Linkedin Post IdeasInstagram Marketing
● Impact of Instagram On Business
● Instagram Profile Optimization
● Instagram Algorithm
● Instagram Insights
● Growing Your Instagram- Posts, Videos, Stories,
Reels, Live
● How To Get More followers
● Instagram Case Studies
Modules 10 : Landing Page Optimization
- Things to Know when planning a Lead Generation Campaign
- Key Elements of a Landing Page
- User Flow Designing
- LP Copywriting
- Building : Action, Trust & Thank-You Page
- A/B Versions Of LP
- Key LP Creation Tools
Modules 11 : Facebook and Instagram Advertising
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story etc.
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
Modules 12 : Search Engine Optimization
Introduction to SEO
● Search Engine & Its functions
● Why SEO
● Definition of SEO
● SEO Ranking Factors
● SEO AlgorithmsSEO Keyword Research
● What is keyword
● Types of keywords
● Keyword Selection Tools
● Keyword Mapping on Pages and PostsOn Page SEO: Content Optimization
● Importance of seo conent
● Keywords Density & proximity in content
● Ideal Content Length for posts and pages
● Unique content and avoiding plagrism
● SEO content writing cheatsheetOn Page SEO: Technical & HTML
● Title Tag
● Description Tags
● Robots Tag
● Anchor Text
● Image & Heading Tags
● URL Optimization & Site StructuringGoogle Search Console Tool
● Setting Up Search Console
● Key GSC Reports
● Sitemap Management
● Optimization for Mobile ViewOff Page SEO: Link Building Techniques
● Types of Links
● Back Link Analysis
● Submission Based Link Building Techniques
● Content Based Link Building Techniques
● Outreach Based Link Building TechniquesLocal SEO
● Google Business Profile Optimization
● Classified Optimization
● NAP Optimization
Modules 13 : Web Analytics and Traffic Reporting
- Introduction to Web Analytics
- Introduction to Google Analytics
- Google Analytics Account Structure
- Google Analytics Audince Report
- Google Analytics Aquisiton Repor
- Google Analytics Behaviour Report
- Installing Google Analytics On Website
Key Skills You Will Learn
Marketing & Digital Marketing Functions
Digital Marketing Industrial Applications
Web Research & Surveys Management
Business & Social Media Graphics Designing
Business Video Creation & Editing
WordPress Business Website Development
Social Media Audit & Campaign Strategy
Social Media Management- Branding & Growth
Social Media Advertising & Lead Generation
Keyword Research Process
SEO Content Optimization
SEO HTML & Tag Optimization
SEO Link Building & Outreach
Landing Page Optimization
Web Analytics
Job Roles You Can Apply For
Projects, Case-Studies & Assignments
15 Quizzes and 15 Assignments
Projects:
- Business Marketing Kit Designing
- Storyboard-based Video Shoot
- No-Code Website Creation WordPress
- Business Social Media Banners Portfolio
- Social Media Strategy Blueprint Organic & Paid
- Corporate Business SEO Proposal Creation
- LP & Ads For Social Media Campaign