Corporate Digital Marketing Course (CDMC)

60+ Modules , 180+ Hours , 20+ Tools , 20+ Certifications

Corporate Digital Marketing Program of DigiCreator is created with a laser-targeted focus to provide 15 core specialization skills in Digital Marketing to land you jobs in Social Media, SEO, Website Management & Marketing Strategy Roles in Digital Marketing Industry

Corporate Digital Marketing Curriculum

Modules 1 : Marketing Foundation

History of Marketing
Traditional vs. Digital Marketing

Modules 2 : Digital Marketing Ecosystem

The Current Opportunity
Digital Marketing Channels
Careers in Digital Marketing

Modules 3 : Digital Consumer Behaviour

Digital Consumer Journey
Understanding Online Business Goals

Modules 4 : Digital Visibility Strategy

Website Planning
Local Visibility
Social Media Visibility

Modules 5 : Online Lead Strategy

Need of Online Advertising
Types of Online Ads
Media Buying Principles
Nurturing & Lead Funnels

Modules 6 : Graphic Designing for Business

Graphic Design Fundamentals
Designing- Marketing Kits
Designing Online Documents
Advanced Design Principles
Social Media & Whatsapp Banner Design

Modules 7 : Video Marketing For Business

Video Creation Strategy
Importance of Video Marketing
Types of Online Videos
Building Explainer Video Scripts
Live Exercise: Creating Explainer Videos
Video Scripting
Basic Video Editing
Setting Youtube Channel
Uploading Video on Youtube

Modules 8 : Building Your Business Website

Buying Domain & Hosting
Understanding C-panel
Installing WordPress
Customizing Theme
Building Home Page & Blog
Adding One Squeeze Page
Customizing Menu
Customization Practice & Doubt Session

Modules 9 : Social Media Optimization

Introduction to Social Media
● Social Media Fundamentals
● Importance of Social Media For Business
● What Does Social Media Include
Social Media Marketing Concept
● Conversational Marketing
● Importance of content creation on social media
● Do’s and Don’t of Social Media
Exploring Social Media Channels
● Size of Network
● Demography of Network
● Marketing Purpose
● Pros & Cons of Each Channel
Facebook Business Marketing
● FB Profile vs. Page Vs. Group
● Creating Pages and Groups
● How to Optimize Your Profile Settings
● How to Grow Your FB Page
● Strategic Best Practices
● FB Messenger Optimization
● FB Posting Ideas
Twitter Marketing
● How Twitter Works
● Twitter Terms
● Twitter For Business
● Quick Guided Setup
● Best Practices to Optimize Twitter
Linkedin Marketing
● Introduction to Linkedin
● Linkedin Profile Optimization
● Linkedin Network Growth Strategy
● Linkedin Post Ideas
Instagram Marketing
● Impact of Instagram On Business
● Instagram Profile Optimization
● Instagram Algorithm
● Instagram Insights
● Growing Your Instagram- Posts, Videos, Stories,
Reels, Live
● How To Get More followers
● Instagram Case Studies

Modules 10 : Landing Page Optimization

Things to Know when planning a Lead Generation Campaign
Key Elements of a Landing Page
User Flow Designing
LP Copywriting
Building : Action, Trust & Thank-You Page
A/B Versions Of LP
Key LP Creation Tools

Modules 11 : Facebook and Instagram Advertising

Introduction to Facebook & IG Ads Importance
Types of Ads- image, Video, Carousel, Story etc.
Types of Campaigns- Awareness, Consideration, Conversion
Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
FB & Instagram Ad Policies
Creating Your Ad Campaign -Live Walkthrough
Ad Campaign Best Practices
Ad Campaign Case-Study

Modules 12 : Search Engine Optimization

Introduction to SEO
● Search Engine & Its functions
● Why SEO
● Definition of SEO
● SEO Ranking Factors
● SEO Algorithms
SEO Keyword Research
● What is keyword
● Types of keywords
● Keyword Selection Tools
● Keyword Mapping on Pages and Posts
On Page SEO: Content Optimization
● Importance of seo conent
● Keywords Density & proximity in content
● Ideal Content Length for posts and pages
● Unique content and avoiding plagrism
● SEO content writing cheatsheet
On Page SEO: Technical & HTML
● Title Tag
● Description Tags
● Robots Tag
● Anchor Text
● Image & Heading Tags
● URL Optimization & Site Structuring
Google Search Console Tool
● Setting Up Search Console
● Key GSC Reports
● Sitemap Management
● Optimization for Mobile View
Off Page SEO: Link Building Techniques
● Types of Links
● Back Link Analysis
● Submission Based Link Building Techniques
● Content Based Link Building Techniques
● Outreach Based Link Building Techniques
Local SEO
● Google Business Profile Optimization
● Classified Optimization
● NAP Optimization

Modules 13 : Web Analytics and Traffic Reporting

Introduction to Web Analytics
Introduction to Google Analytics
Google Analytics Account Structure
Google Analytics Audince Report
Google Analytics Aquisiton Repor
Google Analytics Behaviour Report
Installing Google Analytics On Website