Corporate Digital Marketing Course (CDMC)

60+ Modules , 180+ Hours , 20+ Tools , 20+ Certifications 

 Corporate Digital Marketing  Program of DigiCreator is created with a laser-targeted focus to provide 15 core specialization skills in Digital Marketing to land you jobs in Social Media, SEO, Website Management & Marketing Strategy Roles in Digital Marketing Industry

Corporate Digital Marketing Curriculum

Modules 1 : Marketing Foundation

  • History of Marketing
  • Traditional vs. Digital Marketing

Modules 2 : Digital Marketing Ecosystem

  •  The Current Opportunity
  • Digital Marketing Channels
  • Careers in Digital Marketing

Modules 3 : Digital Consumer Behaviour

  • Digital Consumer Journey
  • Understanding Online Business Goals

Modules 4 : Digital Visibility Strategy

  • Website Planning
  • Local Visibility
  • Social Media Visibility

Modules 5 : Online Lead Strategy

  • Need of Online Advertising
  • Types of Online Ads
  • Media Buying Principles
  • Nurturing & Lead Funnels

Modules 6 : Graphic Designing for Business

  • Graphic Design Fundamentals
  • Designing- Marketing Kits
  • Designing Online Documents
  • Advanced Design Principles
  • Social Media & Whatsapp Banner Design

Modules 7 : Video Marketing For Business

  • Video Creation Strategy
  • Importance of Video Marketing
  • Types of Online Videos
  • Building Explainer Video Scripts
  • Live Exercise: Creating Explainer Videos
  • Video Scripting
  • Basic Video Editing
  • Setting Youtube Channel
  • Uploading Video on Youtube

Modules 8 : Building Your Business Website

  • Buying Domain & Hosting
  • Understanding C-panel
  • Installing WordPress
  • Customizing Theme
  • Building Home Page & Blog
  • Adding One Squeeze Page
  • Customizing Menu
  • Customization Practice & Doubt Session

Modules 9 : Social Media Optimization

  • Introduction to Social Media
    ● Social Media Fundamentals
    ● Importance of Social Media For Business
    ● What Does Social Media Include

    Social Media Marketing Concept
    ● Conversational Marketing
    ● Importance of content creation on social media
    ● Do’s and Don’t of Social Media

    Exploring Social Media Channels
    ● Size of Network
    ● Demography of Network
    ● Marketing Purpose
    ● Pros & Cons of Each Channel

    Facebook Business Marketing
    ● FB Profile vs. Page Vs. Group
    ● Creating Pages and Groups
    ● How to Optimize Your Profile Settings
    ● How to Grow Your FB Page
    ● Strategic Best Practices
    ● FB Messenger Optimization
    ● FB Posting Ideas

    Twitter Marketing
    ● How Twitter Works
    ● Twitter Terms
    ● Twitter For Business
    ● Quick Guided Setup
    ● Best Practices to Optimize Twitter

  • Linkedin Marketing
    ● Introduction to Linkedin
    ● Linkedin Profile Optimization
    ● Linkedin Network Growth Strategy
    ● Linkedin Post Ideas

    Instagram Marketing
    ● Impact of Instagram On Business
    ● Instagram Profile Optimization
    ● Instagram Algorithm
    ● Instagram Insights
    ● Growing Your Instagram- Posts, Videos, Stories,
    Reels, Live
    ● How To Get More followers
    ● Instagram Case Studies

Modules 10 : Landing Page Optimization

    • Things to Know when planning a Lead Generation Campaign
    • Key Elements of a Landing Page
    • User Flow Designing
    • LP Copywriting
    • Building : Action, Trust & Thank-You Page
    • A/B Versions Of LP
    • Key LP Creation Tools
     

     

Modules 11 : Facebook and Instagram Advertising

  • Introduction to Facebook & IG Ads Importance
  • Types of Ads- image, Video, Carousel, Story etc.
  • Types of Campaigns- Awareness, Consideration, Conversion
  • Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
  • FB & Instagram Ad Policies
  • Creating Your Ad Campaign -Live Walkthrough
  • Ad Campaign Best Practices
  • Ad Campaign Case-Study

Modules 12 : Search Engine Optimization

  • Introduction to SEO
    ● Search Engine & Its functions
    ● Why SEO
    ● Definition of SEO
    ● SEO Ranking Factors
    ● SEO Algorithms

    SEO Keyword Research
    ● What is keyword
    ● Types of keywords
    ● Keyword Selection Tools
    ● Keyword Mapping on Pages and Posts

    On Page SEO: Content Optimization
    ● Importance of seo conent
    ● Keywords Density & proximity in content
    ● Ideal Content Length for posts and pages
    ● Unique content and avoiding plagrism
    ● SEO content writing cheatsheet

    On Page SEO: Technical & HTML
    ● Title Tag
    ● Description Tags
    ● Robots Tag
    ● Anchor Text
    ● Image & Heading Tags
    ● URL Optimization & Site Structuring

    Google Search Console Tool
    ● Setting Up Search Console
    ● Key GSC Reports
    ● Sitemap Management
    ● Optimization for Mobile View

    Off Page SEO: Link Building Techniques
    ● Types of Links
    ● Back Link Analysis
    ● Submission Based Link Building Techniques
    ● Content Based Link Building Techniques
    ● Outreach Based Link Building Techniques

    Local SEO
    ● Google Business Profile Optimization
    ● Classified Optimization
    ● NAP Optimization

     

Modules 13 : Web Analytics and Traffic Reporting

    • Introduction to Web Analytics
    • Introduction to Google Analytics
    • Google Analytics Account Structure
    • Google Analytics Audince Report
    • Google Analytics Aquisiton Repor
    • Google Analytics Behaviour Report
    • Installing Google Analytics On Website
Digital Marketing

Key Skills You Will Learn

Marketing & Digital Marketing Functions

Digital Marketing Industrial Applications

Web Research & Surveys Management

Business & Social Media Graphics Designing

Business Video Creation & Editing

WordPress Business Website Development

Social Media Audit & Campaign Strategy

Social Media Management- Branding & Growth

Social Media Advertising & Lead Generation

Keyword Research Process

SEO Content Optimization

SEO HTML & Tag Optimization

SEO Link Building & Outreach

Landing Page Optimization

Web Analytics

Job Roles You Can Apply For

Projects, Case-Studies & Assignments

15 Quizzes and 15 Assignments

Projects:

  • Business Marketing Kit Designing
  • Storyboard-based Video Shoot
  • No-Code Website Creation WordPress
  • Business Social Media Banners Portfolio
  • Social Media Strategy Blueprint Organic & Paid
  • Corporate Business SEO Proposal Creation
  • LP & Ads For Social Media Campaign